Introduction In today’s B2B markets, most leaders believe they have a demand problem. Pipelines look busy, outreach volumes are high, marketing activity is constant—yet responses are weaker, deal cycles are longer, and buying decisions feel increasingly uncertain.

This article is written for founders, marketers, sales leaders, CEOs, consultants, freelancers, agencies, and anyone responsible for selling something — small or big, offline or online, in the Gulf or anywhere in the world.