Every business has more reasonable uses for its resources than resources available. The next dirham could support sales, technology, inventory, customer service, recruitment, debt reduction, a new product, or expansion into another market. A capable employee could strengthen an existing operation, repair an underperforming area, or build something new. A leader’s next hour could be spent solving today’s problem, developing tomorrow’s opportunity, meeting an important customer

This article is written for founders, marketers, sales leaders, CEOs, consultants, freelancers, agencies, and anyone responsible for selling something — small or big, offline or online, in the Gulf or anywhere in the world.