The ADCouncil

The Ad Council is a national nonprofit organization based in New York, founded in 1942. It focuses on producing and distributing public service advertising to address critical social issues. The organization operates as a 501(c)(3) nonpartisan entity, utilizing creative marketing and advertising to tackle complex social problems effectively. The Ad Council partners with advertising agencies and media companies, who donate their services pro bono, allowing the organization to maximize its impact. Each year, it creates around 2,000 advertising assets, targeting various social issues through research-based strategies.