Sirha Arabia

Sirha Arabia is a prominent trade exhibition in the Middle East focused on the food service, hospitality, bakery, pastry, and coffee industries. Organized by GL events, it is part of the global Sirha Food ecosystem that began in Lyon, France. The event takes place annually in Riyadh, Saudi Arabia, and has seen significant growth, with a 49% increase in attendance at its second edition. The exhibition features a variety of offerings, including live culinary demonstrations by international chefs, networking opportunities for industry professionals, and educational conferences discussing global gastronomy trends.