SFH

Samaher Fahad Al Hamidi Company (SFH) is a Saudi Arabia–based brand protection and enforcement company supporting international brand owners in protecting their intellectual property within the Kingdom. We specialize in on-the-ground enforcement, market inspections, anti-counterfeit actions, and customs coordination—fully aligned with Saudi regulations and local authority procedures. Saudi Arabia is a high-growth market, but it also presents significant risks from gray market imports and counterfeit goods. SFH acts as a trusted local partner for global brands seeking effective enforcement, compliance, and risk mitigation.