SFC Group LLC

SFC Group LLC is a hospitality conglomerate based in Abu Dhabi, United Arab Emirates, founded in 1989. Originally known as The Southern Franchise Company LLC, it specializes in fine dining, quick service restaurants, luxury hotels, and contract catering services throughout the Middle East and Sub-Continent. The company began with its flagship brand, Southern Fried Chicken, and has since expanded its offerings to include notable establishments like India Palace and Avenue Hotel. With a commitment to providing quality and affordable hospitality services, SFC Group LLC operates from Salam Street in Abu Dhabi.