Quality of Life Program

The Quality of Life Program is a key initiative under Saudi Arabia's Vision 2030, launched in 2018. Its primary aim is to enhance the lifestyle of individuals and families while fostering a balanced and prosperous society. The program emphasizes the human aspect of development and seeks to maximize the social impact of various initiatives. The program focuses on several core areas, including cultural and entertainment activities, urban development, economic diversification, tourism, and infrastructure development. It aims to create livable urban spaces, generate employment, and position Saudi Arabia as a global tourism destination.