Pure Harvest Smart Farms

Pure Harvest Smart Farms is a technology-driven agribusiness based in Abu Dhabi, United Arab Emirates. Founded in 2016, the company specializes in the sustainable production of fresh fruits and vegetables using controlled-environment agriculture (CEA) techniques. It focuses on addressing food security and sustainability challenges in arid climates, particularly in the Middle East, North Africa, and South Asia. The company employs semi-automated hybrid growing systems to transform desert lands into efficient greenhouses. This innovative approach allows for year-round production of premium-quality produce, including strawberries and other crops, while minimizing resource use.