Pinnacle Group

Pinnacle Group is a Kuwait-based company that specializes in franchising and operating Toby's Estate Coffee Roasters across the Gulf Cooperation Council (GCC) region, including Kuwait, Qatar, Saudi Arabia, and the UAE. Founded by Tareq Alshaikh, the company entered the specialty coffee market in 2015 and opened its first store in Sharq, Kuwait, in 2016. Pinnacle Group emphasizes Australian coffee culture, focusing on high-quality beans, sustainability, and direct relationships with farmers. The company operates around 20 outlets in the GCC, adapting to local preferences through partnerships and marketing.