International MICE Summit

The International MICE Summit (IMS) is a leading global event focused on the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. Organized by the Saudi Conventions & Exhibitions General Authority, the summit aligns with Saudi Arabia's Vision 2030 initiative to establish the Kingdom as a key destination for business events and innovation. The inaugural event took place in December 2024 in Riyadh, attracting over 1,000 global leaders, with subsequent events growing to over 3,000 attendees. IMS serves as a comprehensive platform for networking, knowledge sharing, and collaboration among MICE professionals.