General Entertainment Authority - GEA

The General Entertainment Authority (GEA) is a Saudi Arabian government body established in 2016 to regulate and develop the Kingdom's entertainment sector. Headquartered in Riyadh, GEA operates with financial and administrative independence and aligns its initiatives with the Vision 2030 goals to diversify the economy and enhance quality of life. GEA oversees a wide range of entertainment events and activities, issuing licenses for venues, shows, and talent management. It focuses on developing regulatory standards, attracting and training talent, and promoting private sector involvement.