Arabian Entertainment Co. Ltd. (Tarfeeh)

Arabian Entertainment Co. Ltd. (Tarfeeh) is a food, beverage, and entertainment company based in Jeddah, Saudi Arabia. Established in 1996, it specializes in casual dining and is the largest franchisee for well-known brands such as Applebee's, IHOP, and Ocean Basket. The company employs between 501 and 1,000 people and generates approximately $45.2 million in revenue. Tarfeeh focuses on providing fast casual restaurant experiences, aligning its operations with Saudi Arabia's Vision 2030 to promote growth in the hospitality sector. Its portfolio includes popular dining options that cater to a variety of tastes and preferences.